Launching worldwide  "Open your World" for Heineken was a ton of fun. We started the Journey with a classic 90" spot called "the entrance" A legend of a man entering an embassy party. Where he knows everyone. Check out the interactive film to go behind some of the relationships Our Legendary man has accumulated during the years... We shot this spot last summer in Barcelona, We shot it with Frederik Bond @ Sonny London.

TRIBIA NOTE: We originally planned for this spot to be shot in one take, so the Lend (Eric) had to perform everything you see flawlessly. At the end in the edit we stitched it together with a few cuts. Another difference with this spot was that we had to pick the music early as we wanted them to be present at the end. Thats when we met and Launched to the world the amazing band: The Asteroid Galaxy Tour. With this exposure and Heinekens legacy in Music, their Tour indeed go Interstellar. A funny thing happened when one of the band members, while waiting for us to get the shot ready, drank the fake beer we had placed as a prop on set... Fun times! We ended shooting the music video for the song until 3 am. Legendary times indeed. 

Here Is how the Interactive video worked in FB back in the day. 

This is a little behind the scenes of the entire shoot. Enjoy. 

Credits go to:

Heineken
Cyril Charzat, Global Brand Director
Sandrine Huijgen, Global Communications Manager
Josefien Olij, Global Communication
Rachel Ijzendoorn, Global Communication

Wieden+Kennedy Amsterdam
Mark Bernath, Executive Creative Director
Eric Quennoy, Executive Creative Director
Alvaro Sotomayor, Art Director
Roger Hoard, Copywriter
Carlo Cavallone, Copywriter
Erik Verheijen, Broadcast Director
Tony Stearns, Producer
Clay Mills, Group Account Director
Jasmina Krnjetin, Account Manager
Martin Weigel, Planning Director
Karen Crossley, Business Affairs Manager
Julie Balster, Business Affairs Manager
Philip Brink, Digital Content Art Director
Hugo van Woerden, Digital Content Copywriter
Ross Plummer, Digital Content Producer
Rene Pannevis, "Making of” Videographer

Sonny
Fredrik Bond, Director
Alice Grant, Producer
Nick Rutter, Digital Content Director
Hugo Stenson, Digital Content Photographer
Carla Genoud, Digital Content Producer